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How do I Setup SEO Traffic Analytics?

Shift4Shop ExternalSEO
How do I Setup SEO Traffic Analytics?
Shift4Shop ExternalSEO
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Setup SEO Traffic Analytics

Shift4Shop Merchants (Plus Plan and Higher; including the Free End-to-End eCommerce Plan) can view their stores live SEO traffic stats on their Product, Category, Blog, and Extra Pages.

The information posted for view will be gathered from both Google Analytics and Google Search Console (formerly known as Google Webmaster Tools) and displayed in a new section of the respective pages in your Shift4Shop Online Store Manager. Information that you'll be able to see on each page includes:

  • (from Google Search Console)

    • Clicks

    • Impressions

    • Click-through rates (CTR)

    • Average Position

    • Top 25 keywords

  • (from Google Analytics)

    • Pageviews

    • Unique Pageviews

    • Average Time on Page

    • Bounce rates

    • Page Values

Set Up SEO Traffic Analytics

  1. Log into your Shift4Shop Online Store Manager.

  2. Using the left navigation menu, go to Modules.

  3. On the Modules page, use the search bar at the top to search for and locate "SEO Traffic Analytics."

  4. Once the Module appears, click on the Settings button.

If this is your first time setting up the integration, you will first need to connect to your respective Google Account. The page will contain a button labeled "Initiate Onboard Process."

5. Click on the Initiate Onboard Process button.

6. Sign in to your Google account that you use for Google Analytics and Google Search Console.

As part of the onboarding process, you will be be shown permissions that are required to view the Google data from inside your Shift4Shop store's admin pages.

7. Click Allow on each permission request.

8. Click the final Allow to confirm the permission requests.

The onboarding page inside your Shift4Shop Online Store Manager will refresh, and you will be presented with a series of settings:

  • Enabled
    Mark this checkbox to enable the module

  • Default Report Days
    Select the default time range for all of your reports. Your choices are:

    • Last 7 days

    • Last 14 Days

    • Last Month

    • Last 3 Months

  • Accounts
    Select which of your Google Analytics Accounts will be used for the reporting displays.

  • Web Properties
    Select which of your Google Analytics Properties will be used for the reporting displays

  • Views (Profiles)
    Select which of your Google Search Console Properties will be used for the reporting displays

Once you have the above settings configured, click on the "Save" button at the top to finish the setup.

Viewing Information

As mentioned, the analytical data will be available for your product page, category pages, blog home, and blog category pages, as well as your extra page/menu links pages.

As you view the SEO Traffic Analytics information for each page, you'll first be presented with a summary view of the page's SEO Traffic Data. This summary view includes the following:

  • Clicks

  • Impressions

  • CTR

  • Position

Then, to the far right of the summary section, you will see an action wheel with the option to view more details. The detailed view includes the summary mentioned above as well as the following additional information:

  • Top 25 keywords
    (as well as their respective clicks, CTR, Position, and Impressions.)

  • Pageviews

  • Unique Pageviews

  • Page Value

  • Bounce Rate

  • Average Time on Page

Here, we will describe how to get to each individual page's SEO Traffic Analytics section.

To view SEO Traffic Analytics for a Product Page:

  1. Log into your Shift4Shop Online Store Manager.

  2. Using the left navigation menu, go to Products > Product List.

  3. Click the name or thumbnail of the product you'd like to review.

  4. When the product opens up, click on its SEO tab located at the top.

The SEO Traffic Analytics will be shown at the top of the SEO tab's data.

To view SEO Traffic Analytics for a Category Page:

  1. Using the left navigation menu, go to Products > Categories.

  2. Click the name of the category you'd like to review.

  3. When the category opens up, click on the + icon to expand its "SEO Traffic Analytics" section.

To view SEO Traffic Analytics for a Blog Category Page:

  1. Using the left navigation menu, go to Content > Blog.

  2. Click on the Blog Categories button located at the top right.

  3. Click on the Action Wheel for the blog category you'd like to review and select Edit.

  4. When the category opens up, click on the + icon to expand its "SEO Traffic Analytics" section.

To view SEO Traffic Analytics for a Blog Article Page:

  1. Using the left navigation menu, go to Content > Blog.

  2. Locate the blog article you'd like to review and click on its Action Wheel to select Edit.

  3. When the article opens up, click on the + icon to expand its "SEO Traffic Analytics" section.

To view SEO Traffic Analytics for your store's Home Page:

  1. Using the left navigation menu, go to Content > Site Content.

  2. Locate the "Home Page" section and click on Edit.

  3. When the Home Page opens up, click on the + icon to expand its "SEO Traffic Analytics" section.

To view SEO Traffic Analytics for an Extra Page:

  1. Using the left navigation menu, go to Content > Site Content.

  2. Scroll down to the "Footer Extra Pages" section and click Edit.

  3. Locate the extra page you'd like to review and click on its Action Wheel to select "Content."

  4. When the extra page opens up, click on the + icon to expand its "SEO Traffic Analytics" section.

To view SEO Traffic Analytics for a Menu Link Page:

  1. Using the left navigation menu, go to Content > Site Content.

  2. Scroll down to the "Top Menu Links" section and click Edit.

  3. Locate the Menu Link page you'd like to review and click on its Action Wheel to select "Content."

  4. When the Menu Link page opens up, click on the + icon to expand its "SEO Traffic Analytics" section.