Set Up My Shift4Shop Store's Wish List
The wish list feature allows your customers to add products to a list for tracking purposes. The customer can return and log in to their account at any time to view and edit their list of products. The returning customer can choose to purchase products directly from the wish list as well.
Beginning in version 6 of the Shift4Shop Software, merchants can also allow their customers to create multiple wish lists and publicly share them on Social Media channels.
In this article, we'll show you how to implement and use the Shift4Shop Wish List feature.
Enabling the Wish List Module
Log into your Shift4Shop Online Store Manager. Then proceed with these steps:
Using the left navigation menu, go to Modules.
Use the search bar at the top of the page and search for "Wish List."
Then, click on the + icon next to the "Wish List" icon to expand the module.
Save the Modules Page (Save button at top right).
Within the module, you will see the following settings and configuration options:
Enable Wish List: Place a mark in this checkbox and save the Store Modules page to enable the feature.
Allow Multiple Wish Lists: This will allow registered customers to create separate wish lists on their accounts.
Allow Public Wish Lists: Marking this checkbox will allow customers to make their wish lists publicly viewable and able to be shared on social media channels like Facebook.
Once the module is enabled, your product listing pages will be displayed with a link, inviting registered customers to add a product to their wish list.
Adding Items to a Wishlist
As mentioned in the previous section, enabling the module will add a special link to your product listing page, inviting customers to add the item to their wish list.
Clicking on the link will open up a pop-up window that will allow the user to add the product to their wish list.
Once the item is added to the wish list, the customer can return at any time to the store and log into their account to view or edit their wish list as needed.
They can even purchase items directly from their wish list at any time.
To revisit the Wish List, shoppers will need to do the following:
Customer Re-visits your Online Store.
Go to the My Account page by clicking on the applicable link on your store.
Clicking on the View Details link next to their "My Wish List" section.
Reviewing Wish Lists
As the merchant/admin of the store, you can review products that have been placed on a wish list. Then, upon reviewing the Wish List products, you can see the customer records that have the item added to their individual wish lists. Furthermore, you can see which customers have since ordered the item, as well as create a special Newsletter Smartlist for customers wishing for that one item.
To view this area of the Wish List function, follow these steps:
Log into your Shift4Shop Online Store Manager.
Go to Customers > Wish List.
Here you will see a listing of each product placed on a wish list. The graph will display the item ID, Item Name, and how many lists the item is present on.
Clicking on the Details button will let you view a listing of the customer records that have placed the particular item on their respective Wish Lists.
From here, you have a few options to choose from, including:
linking up to the customer record
logging into the customer record (to remove purchased items from Wish List)
viewing any orders in which the customer may have already purchased the wished-for item.
Wish List Item SmartList
Merchants can also create a Newsletter Smartlist specifically for the product.
While viewing an item's submitted wish lists, you will see a button at the top right labeled "Create SmartList" that will let you begin this process.
Once created, this Wish List Product Smartlist can then be used to send those customers (who have not yet purchased the item) a new marketing email enticing them to purchase it.
For more information on using Smartlists and Newsletters with your Shift4Shop Store, please have a look at the following KB Articles:
Multiple Wish Lists
Merchants can also allow customers to create multiple wish lists on their accounts. This can be useful to shoppers who want to create different wish lists for different occasions.
Perhaps one wish list would be their own personal wish list populated with items intended for their own use, while another may be for products they someday wish to purchase for a child or significant other. Another possibility is a general wish list for impulse items, while another is for a particular event or holiday season.
To enable this option, you will need to mark the "Allow Multiple Wish List" checkbox on the Wish List Module.
If the checkbox is not marked, then the Wish List function will function for the customer as described in this article.
If the checkbox is marked, however, customers will be given the option of creating a wish list name when they first designate a Wish List Item. Subsequent wish list item additions will give the customer the option of adding to a specific wish list or creating a new one.
With the Multiple Wish List functionality enabled, customers can also view, rename, delete and edit their Wish Lists as needed.
Public Wish Lists
Merchants also can allow the creation of Public Wish Lists for their customers.
When enabled, your customers can elect to make their wish lists publicly available via a special URL created for their wish list that can be shared with anyone they choose. When viewed, additional visitors using the Wish List link will then see the wish list's items and can purchase them on their own.
This would be useful because it allows customers to share a particular wish list with their friends and family for a special event like a birthday or holiday. Sharing a wish list can also be used for event planning situations like charity drives or other public events.
To enable this option, you will need to mark the "Allow Multiple Wish List" checkbox on the Wish List Module.
If the checkbox is not marked, then the Wish List function will function for the customer as described in this article. Only the customer will be able to view the Wish List privately by logging into their respective Customer Record.
If the checkbox is marked, however, customers will be given the option of making the wish list publicly available.
This will then generate a special URL that will allow the Wish List to be viewed by anyone with the proper web address. This URL can then be shared with anyone the customer wants access to their List.
If Social Bookmarking* is enabled on the store, the public wish list will also contain links to popular social media channels with which customers can share their list.
*Additional Information: To enable Social Bookmarking, go to Marketing > Social Bookmarking and place a mark in the "Enable" checkbox. Then Save Changes.