Videos and Webinars

Set Up Facebook Commerce

The following article will help you set up the Facebook Commerce module for listing products on your Facebook for Business account.

Onboarding the Facebook Commerce Module

  1. Log into your Shift4Shop Admin.

  2. Using the left navigation menu, go to Modules.

  3. On the Modules page, use the search at the top to search for "Facebook Commerce."

  4. Once the module appears, click on its Settings button.

Here's where you'll begin the Onboarding process.

5. Click on Initiate Onboard Process.

This will prompt you to log into your Facebook login or - if you are already logged in - continue onto your Facebook account.

Follow the on-screen prompts to connect your Shift4Shop store to Facebook

Facebook Commerce Settings Page

Once the onboarding process is complete, the module settings page will refresh at the top of the page you will see your various Facebook IDs. Then, on the bottom half of the page, you'll see the following settings:

  • Enable Module
    Place a mark in this checkbox to enable to the module.

  • Enable Pixel Tracking
    Place a mark in this checkbox to enable pixel tracking on your ads.

  • Include products on these categories*
    Use the provided category selector to select categories of products you'd like to include on the Facebook Commerce feed.

  • Sync Products
    Mark this checkbox to enable product feed synchronization. You can also clear this checkbox if you want to pause the feed as needed.

  • Total of Products:
    This label will show you the number of synchronized products.

Feed Products

Products for Facebook Commerce are fetched from your Shift4Shop store daily via a special CVS export file. To include products on this special CSV file, you will need to use the Enhanced Catalog for Feeds function on each product.

The enhanced catalog function will allow you to specify attributes on each product that Facebook Commerce will use for synchronization.

Click here for more information on using the Enhanced Catalog for Feeds function.

It is important to note that the fetching and synchronization of flagged products will take some time, depending on the size of your catalog. Typically the CSV fetch will occur once a day, but you may also click on the "Fetch Now" button to manually process the request when you make product updates. Again, depending on the size of your catalog, however, the process may take some time.

Launch Management View

At the top right of the settings page, you will see a button labeled Launch Management View, which will take you to your Facebook Business Manager (on Facebook).

This will allow you to manage your Business settings as well as create ads, review your catalog, and more.

Note that - when setting up the Facebook Commerce integration - a special API access was created from your Shift4Shop store and your Facebook business account. You will see these listed under the Partners and System Users sections of the Facebook Business Settings.

Removing these from your Facebook Settings will prevent the module from working correctly, so please do not remove or edit these unless you are planning to remove the module integration altogether.

Disconnecting The Module

Should you ever decide to disconnect the Module from your Facebook Business Account, click on the Disconnect button found at the top right of the page. (It's located next to the Launch Management View button.)