Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You'll be able to focus your marketing resources on campaigns and initiatives that deliver ROI and improve your site to convert more visitors.
Apart from keeping track of all traffic from other search engines, Google Analytics can also help you track the return on investment of your Google Adwords campaigns.
Integrating your store with Google Analytics is easy, and this article will show you how.
Retrieving your Google Analytics Property ID
The first step in the integration process is to have a Google Analytics account. Once you create and set up an account with Google's Analytic service, you will be issued an ID which will be needed for your Shift4Shop store. To retrieve your Google Analytics ID, please refer to Google's documentation.
Using Google Analytics, you will have a tracking ID formatted as UA-XXXXX-YY.
If you are working with a Google Analytics 4 property, you will have a Measurement ID which will be formatted as G-XXXXXXX.
Once you have located your Analytics ID, copy/Save this number to your clipboard for the rest of the integration.
Adding the Property ID to your Shift4Shop Store
The next step will be to add the Analytics ID number to your Shift4Shop store. To begin this next process, follow these steps:
Log into your Shift4Shop Online Store Manager.
Using the left navigation menu, go to Marketing > SEO Tools.
Click on the Google Tools tab located at the top of the page.
Add your Google Analytics Property ID in the provided "Tracking ID" field.
Click Save Changes, and you're all set!
Shift4Shop also supports Google Analytics 4 which means you can track the following actions:
Add to Cart and Remove from Cart actions
Checkout actions (including starting checkout, adding payment methods, or adding shipping methods)