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Enable AMP for Store Pages

Accelerated Mobile Pages (AMP) is a Google-backed project designed as an open standard for any publisher to have pages load quickly on mobile devices. When a page is indexed and listed on Google, the search engine will favor AMP enabled pages so that they load and display much more quickly for mobile platforms when someone clicks on the google listing.

Your Shift4Shop store has the ability to use AMP on the following pages to assist with your store's SEO.

  • Homepage*

  • Category Pages*

  • Product pages

  • Blog Pages*

To enable AMP, follow these steps:

  1. Log into your Shift4Shop Online Store Manager.

  2. Using the left navigation menu, go to Marketing > SEO Tools.

  3. Once there, locate the AMP section within the "General" tab.

  4. Place a checkmark in the Enable AMP checkbox.

  5. Also, place a checkmark in each individual section you'd like to employ AMP on.

  6. Click Save at the top right of the page.

AMP is now enabled for your selected sections.

Testing Your AMP Pages

Although Shift4Shop automatically converts the enabled pages to AMP format for you, there may be certain elements present in your pages that can interfere with AMP. For example, iframe embedded videos or certain scripts that you may have manually added to the pages. Typically, these are edits added through custom coding in the pages' information (in the Online Store Manager) that allow you to enter HTML.

Fortunately, Google offers a free testing tool that will help you identify code issues that may trip up the page AMP coding.

Click here and enter your page's AMP URL to test it.

The testing tool will let you quickly identify which customized areas of your page you will need to correct in order to work with AMP.