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Create My Store's Site Map

Your Shift4Shop store comes with a dynamically generated sitemap that can be submitted to both your Google and Bing Webmaster Tools services.

Submitting your sitemap to Webmaster Tools

When adding your sitemap to your Google or Bing's Webmaster Tools service, enter the URL as:


This is a special script we've created for all Shift4Shop users, which will take all of the product and category listings and dynamically print them out into an XML formatted map which the webmaster tool services will use to map out your site.

Each time the asp page is called, the indexed items are recreated on the XML, thereby updating automatically as products and categories are added to your store.

Additional Information
The store's sitemap file is created automatically by the store and cannot be edited, deleted or disabled.

If you'd like to create a custom sitemap file of your own, you may do this as well. Upload your created sitemap to the web folder of your account's FTP and reference that file instead. Just be sure to name it something other than "sitemap.xml"

Beginning with Version 6 of the Shift4Shop Software, merchants can now submit their Sitemaps to both Google and Bing Webmaster Tools interfaces directly from the Shift4Shop Online Store Manager. To do this:

  1. Log into your Shift4Shop Online Store Manager.

  2. Go to Marketing > SEO Tools.

  3. Scroll down to the "Sitemap" section.

Within the Sitemap section, you will see options to submit your Sitemap to Google and/or Bing as needed.

Product, Category and Manufacturer Indexes

In addition to the dynamic sitemap, your Shift4Shop store also includes index pages that contain listings of your products and category links that also dynamically update. These listed links are then picked up by crawlers as they access your site and are used to further assist in the indexing of your site.

By default, the product and category indexes are already present on your site. (Look at your store's footer to see them). However, if you've accidentally removed them and would like to recreate them, the following information will help.

Adding the Product and Category Index

  1. Log into your Online Store Manager.

  2. Go to Content > Site Content.

  3. Look towards the right side and click on the +Add button at the top right.

  4. Type the name of the page. You can use "Product Index," "Category Index," "Product Sitemap," etc. Click +Add.

  5. Look to the far right of the newly created page and click on its Action > Content button.

  6. Enter "product_index.asp" or "category_index.asp" under the Link field.

  7. Click Save Changes.

Manufacturer Index

If your store uses Manufacturers, you can also create a Manufacturer Index for it as well. Follow the same steps as above, and link the extra page to "manufacturer_index.asp"

Additional Information
Sitemaps will only go as deep as the main category and 1 sub-category.