You can easily keep track of your RSS feed statistical analytics with Google's FeedBurner tool. As part of your Shift4Shop store, you also can add your site's blog section as an RSS feed for analysis. This tutorial will outline the basic steps needed.
Burning a Feed
To add your blog's RSS feed, follow these steps
First, log into your FeedBurner account.
Enter your store's URL followed by "/rss.asp?type=blog" and click Next.
Review the Feed Title and Feed Address that were generated for you.
Be sure to copy your new Feed URL, subscribe to it, and share it with others!