For SEO purposes, ALT tags are basically the text that search engines use to recognize and rank your store's images.
A question we often get is in regards to adding and editing ALT tags for product images.
Fortunately, your Shift4Shop store automatically provides ALT tags for your product images as they are assigned in the store. When you assign images to your products, the Shift4Shop software will take the product name itself and use it for the Alt Tag text.
In the example below, we show the image as it appears on the listing page, along with the HTML created for the image reference.
Note how the ALT tag is reflecting the product's name.
Anywhere in the store where product images display will utilize this automatic ALT tagging action. This includes the following:
Product Listing page
Products on the home page
Related and Up Sell products
Banner displayed products (Top sellers, recently added, etc.)
Additionally, your store will use the following ALT tags for these non-product related images:
will use the store name variable (Settings > General > Store Settings | "Store" tab ) for its ALT tag.
will use the On Sale variable found in Store Language (Settings > Design > Store Language)
on products will use the "Average Rating" variable found in Store Language
icon will use the "Free Shipping" variable found in Store Language as well.